Advantage of a Premium Domain Name
It is always best to choose a premium domain. The best domain names are already registered, and premium aftermarket domains are more brandable. Why is a brandable domain name important?
Successful ebusiness starts with a top quality domain name. Investing in a premium domain name is a very important first step in building a successful online business. Here are some popular reasons why individuals and businesses own premium domain names.
Improve Your Marketing/Branding and Visibility
Customers will find you easily and remember your website if you have the right domain name. It is your website address and if you are smart, it will be your email address as well.
Build Credibility and Trust
You will gain more credibility by having a decent domain name for your website, and using your domain name to personalize your email. This looks professional and helps establish trust between you and your customers. For example, an email address such as firstname.lastname@example.org is more professional than email@example.com.
Brand and Image Protection
You should always purchase a domain name that best represents your business. Our business sells domain names to individuals and business entities looking for a brandable domain for their ebusiness, hence the name eBusinessDomains.com. Domain names are valuable online real estate.
If you are serious about business, you should secure the right name as soon as possible before your competitors get hold of it. You may also find many other attractive domains for your ebusiness. Securing more than one will help to protect your brand and increase your market reach. It is quite easy to direct as many domains as you want to a single website.
Acquire More Traffic/Sales Leads
Some domains will be receiving traffic. This traffic principally comes from users who directly type-in the domain name in their browser, and from existing links from other websites.
A Quality Domain is an Investment
Offline businesses invest monies in real estate (buildings/land) with the view that the value will increase overtime. Similar to real estate, domain names increase in value. Domain values increase daily, and are not necessarily affected by economic recessions and any credit crunch.
Governments can build more houses to bring prices down and make homes more affordable. This cannot be done with domains. Every domain name is unique, and there are just so many quality domain names out there.
Building a professional website and marketing it will inevitable add value to a domain name. It is like putting a state-of-art building on a plot of land. The land suddenly becomes more valuable.
So How Do You Choose the Perfect Domain Name?
Your domain name is the gateway to your online business. Your domain name can determine how successful your online business will be. It can make your business stand out in the crowd, or just float aimlessly in cyberspace.
Your domain name should instantly provide the user with an idea of what your business is about. For instance, eBusinessDomains.com is a about domains suitable for branding online businesses.
Some companies have realised that a brandable and generic domain name can be so powerful; that they have even paid ridiculously high prices to get the name they want.
Notable Domain Sales
Here is a list of some of the big domain sales in recent years:
Diamond.com sold for $7,500,000
Vodka.com sold for $3,000,000
Computer.com sold for $2,100,000
Seniors.com sold for $1,800,000
Cameras.com sold for $1,500,000
Scores.com sold for $1,180,000
Guy.com sold for $1,000,000
Most of these domain names were bought by very wealthy individuals or well established corporations. Not everyone will be able to pay seven figure sums for a domain name, and will have to search for a domain name that is still brandable and generic, but a bit less expensive.
To choose a domain name that will successfully brand your ebusiness, you should consider the following tips:
- Your domain name should be memorable and easy to remember.
- The domain name should be short and simple.
- It should be suggestive of your business category, industry or services.
- It should be unique and easily stand out in the crowd.
- It should be easy to interpret, pronounce and spell.
- It should not be difficult to remember.
A quality domain name can consist of one, two or even three words joined together. However the key is knowing which words to combine that will successfully match the criteria above. For example, if your name is Dominique, and you sell motor stereos, you may be tempted to use DominiqueStereoStore.com. The question is, how many people already know you? What about those that don’t? Is the domain name memorable? You would be better off using a domain name like MotorStereos.com.
A lot of your customers may try to find your products and services by making queries in search engines. One easy way to get top spots in search engines is to acquire domains that already have the keywords associated with your products and services in it.
At the time of writing this article, MotorStereos.com was not yet a developed website, but was just merely a parked page. However a search at Google.com for “motor Stereos” revealed that motorstereos.com had a ranking of number 5 (the fifth website listed on the first page of the search results).
Putting content on this website and doing some basic search engine optimisation will mostly take motorstereos.com to the number one spot. However, there are many other ways to get high search engine rankings, and it is not absolutely necessary to have a keyword-rich domain name.
The easiest test to take when choosing your domain name is to ask “will I remember the name of this website when I close the browser window?”
Of course content is king. If you have a very reliable and useful website, visitors will want to come back. However think of the many times that you wanted to remember the name of a very helpful website, but just could not recall what the domain name was.
Yahoo, Google, Expedia and Amazon are all major successful and recognisable brands. These brands are made up of words that might not have existed before, but with flashy logos, and high octane marketing campaigns, these domain names are now some of the world’s top brands.
If you are very creative, you can consider using a concept domain to brand your eBusiness. You can also consider using an acronym. CNN, BBC, MSN and ABC are all globally recognised.
Some domain names will consist of words that will not be in the dictionary, but can still be an overnight success. Lets take for example, Exdon.com. This is an acronym for Exchange for Domain Names. The site allows domain users to list and sell their domain names for free, regardless of the type and quality.
Creating a professional logo will do a lot of justice for your website. Visitors will be impressed and your business will earn credibility. However, Internet marketers will tell you that the most valuable customers are the ones who return to your site later. Choose a domain name that will make it easier for your customers to find you again.