eBusinessDomains Blog

Online branding starts with a quality domain name. End-users/companies are not necessarily more concerned about using a domain name to generate more sales, but rather using domain names as part of their branding strategy.

The main objective of any company is to maximise shareholders’ wealth. Sometimes to achieve this does not necessarily mean making more sales or profits. For me to explain this, I would have to divulge in very technical accounting and tax jargons. So lets keep it simple, and not get into that now.

If a company invests in a premium domain name by purchasing one on the domain aftermarket, the domain name is treated as an asset. This means that the domain name will help the company to reach its objective by helping to boost sales, enhance or build its brand, and/or be treated as a collectible item that will appreciate in value.

However, as a domain name is often used as the gateway to the company’s corporate or product website, then it is most likely that the company will plan to use the domain name as part of its branding strategy.

Let’s look closely at what a brand is. It is not just a logo. It is more of an experience. The keyword here is experience. This is the very reason why some “expert” domainers fail to grasp the concept of branding. You can’t brand a parking page. If a domainer is all about quick and easy money, then he will hate the word “branding” just like the devil hates holy water.

In a nutshell, every company strives to maximise revenue and minimise cost. A company that invests in premium domain names will have as its ultimate goal to gain an advantage in its marketplace. This advantage can be a bigger market share, or just to increase sales. But before a domain name can be used to generate sales, it either has to be branded or vigorously marketed.

Aggressive marketing and advertising can produce short-term success at a very expensive price. With very good branding strategies, a company can reap success from its efforts for years to come.

What is Branding?
A brand is a collection of symbols, experiences and associations connected with a product, a service, a person or any other artefact or entity.

With brands, people associate a name or image with something.

Almost every business has a trading name, from the smallest sole trader to the largest multi-national corporation. However, not all of them will have what could be classed as a “brand” or a “brand name”.

Simply speaking, a brand is a name or symbol that readily and easily identifies a company or its products and separates them from the competition.

The Nike brand name is recognisable all around the world. People who have never even bought a Nike product will either recognise the name or the logo/tick symbol.

What are the Benefits of Branding to a Business?

(1) Recognition and Brand Loyalty
The number one benefit of branding is that customers are much more likely to remember your business. A strong brand name and logo/image helps to keep your business and its products and services in the mind of your potential customers.

If your business sells products that people buy on impulse, you could end up making a sale to a customer just for the mere fact that they recognise your brand. If your business has a trusted brand, you could also easily market unfamiliar products, as you would possess a level of trust.

If a customer is happy with your products or services (experience), your brand will help to build customer loyalty across your business.

(2) Image of Size
A strong brand will give the impression of a well-established business to potential customers. Branding is often perceived to be synonymous with larger businesses that have the money to spend on advertising and promotion. By creating effective branding, you can elevate your business to another level.

The image of size and establishment can be especially important when a customer wants reassurance that the business will be around for the foreseeable future.

(3) Image of Quality
The strength of your brand is seen as an indication of the quality of your products and services. People normally tend to choose branded products over unbranded or unknown products.

(4) Image of Experience and Reliability
A strong brand creates the image of a business that is well established, and gives the impression that the business has been around for a long time. A branded business is more likely to be seen as having the required knowledge and experience in their products or services. This will result in being seen as more reliable and trustworthy than an unbranded business.

(5) Multiple Products
When you build a strong brand, it creates the freedom to market and sell different products and services. Associating your brand with other product and services will immediately give those products and services the acceptance and trust that your brand has earned.

Sony sells televisions, music equipment, consoles, camcorders, DVD players, video players, and etc all under the Sony brand name. I personally only use the Sony products throughout my home, and it is my first preference when looking for new products and upgrades. When I buy Sony, I am confident that I will like the product and will get value for money, although sometimes I really have to try hard not to be tempted by the very effective marketing campaigns of other brands.

Now, with domain names, this is what ebusinesses should try to achieve when they invest in a premium domain name. Obtain a domain name that can lower advertising costs, increase revenues, build customer loyalty and ensure repeat customers.

By effectively branding a domain name, a business will ensure continuous sales! It may be the ultimate marketing objective to generate sales, but in marketing, you have to have funnels through which to generate the sales. There is hardly any better funnel than a damn good branding strategy!

Fellow domainer Patrick, AKA Chef Patrick has rebranded his website and blog, changing the name from DNKitchen.com to ChefPatrick.com.

Of course if you are a fan of his domain cartoon strips like I am, then you would have most likely visited his blog in the past.

Patrick has cited that the rebranding exercise has more to do with his desire to have his blog cover much wider topics than just domaining. He plans to cover interesting topics such as making money online.

This is really a great way to kick-start 2009. After all, domain names are the gateway to the internet. Domainers should not limit their scope of interest to just the buying, selling and monetization of domain names.

Blogging about other subject matters is a great way of gaining the interest of non-domainers. I believe we could end up attracting the attention of more end-users to the domain industry if we can demonstrate to the outside world that our vocabulary is not just limited to domain names.

ChefPatrick.com is sporting new design to DNKitchen.com. It looks clean and smart, and is very easy to navigate. It is always a pleasure to see domainers raising their game.

I wish Patrick every success with ChefPatrick.com and am looking forward to reading some great content and seeing more fantastic cartoon strips.

If you are planning on launching an ebusiness niche website, it will be vital for you to buy a niche domain name.

A lot of planning and decision-making will be involved in the design and development of an ebusiness niche website. You will have to decide what type of site to build, how content will me management, which blogging system to use (if any), which affiliate products to promote, where to place Adsense links, how much advertisement space to sell and how to generate fresh content on a regular basis.

If you are really excited about your niche website project, then you will have fun doing all of the above. However, when all is said and done, if you do not get traffic to your website, then the whole process would have been a waste of time.

There are quite a few ways to get traffic to your website. However, I’m just going to illustrate here how you can gain highly targeted traffic from search engines with the use of keyword-rich niche domain names.

Let us first look at organic search results. This is traffic that comes from search engines, such as Google when people search using keywords or topics related to your ebusiness niche.

This traffic is highly profitable as it is free. There are literally hundreds of search engines, but the most popular ones are Google, Yahoo, MSN, AskJeeves and AOLSearch.

If your domain name consists of the keywords for your ebusiness niche and you build a keyword-rich website, then you will have a great chance of ranking high in the search engines. Search engines are really concerned about relevance. When they send a visitor to your website for the search term “shoes”, they want to be sure that the visitor finds something about “shoes”. Having a keyword-rich domain name will assist the search engines in determining the relevance of your website.

If you have no skills in search engine optimisation (SEO), then you could either get an ebook written by one of the experts or obtain the services of a SEO expert to optimise your website for the keywords related to your ebusiness niche.

Search engine experts have varied opinions on the many things that affect search engine rankings. But it is really a no-brainer that having a keyword-rich niche domain name for an optimised website will help boost high search engine rankings.

The other popular method of driving targeted traffic to your website is Pay Per Click (PPC) advertisement. This is a very huge topic, but I will only focus on the use of keyword-rich niche domain names.

As the term suggest, with PPC you simply pay for clicks. You advertise with ad services like Google, who will display your ads on their search engines when people search for the keywords that you have specified, and you pay each time your ad is clicked on by the visitor.

Now in a nutshell, when setting up your ad campaign, you specify how much you are willing to pay for each click. Normally, the ads are displayed with the highest bidder placed on top. In the case of Google, these ads appear to the right of the search results. The ads with the highest Cost Per Click (CPC) bids will be placed on top, and will appear on page one of the search results, while the ads with lower bids will be shown on the other pages.

However, with that been said, there are other factors that determine where your PPC ads are shown, and how much you pay for each click. With Google, it may not just be a matter of the highest bidder gets the top spot.

Google Adwords for example, uses is the Quality Score of your website to determine the cost of each click and the placement of the PPC ad. Your Quality Score depends on the relevance of your site to the keywords that you are bidding on.

The intention here is to prevent websites advertising “shoes” and then end up sending visitors to sites selling “houses”, or even “pornography”. A keyword-rich domain name will help your website to obtain a higher Quality Score, which will result in lower PPC costs, and better ad placements.

You have an advantage when your domain name contains the keywords that you are bidding on.

Lower cost + better placements = more profits.

For the Chinese it was the year of the Rat, and the year they hosted one of the best Olympics ever.

In domaining, China has seen significant growth in its ccTLD, the dot CN. This emerging superpower is pulling out all the stops to be dominant in almost every sector.

As for the Western world, Gordon Brown, the British Prime Minister summed it up when he said the “world spun on its axis”. Of course he was referring the financial crisis.

We have seen the world’s most powerful economies plunging into recession, banking giants begging for mercy, record job losses, real estate prices plummeting, and the list just goes on.

Here in the domaining world, we at first started boasting how domain names were recession proof. However, as an accountant, it is only too clear to me that profitability and liquidity are two different things. A business could be very profitable, but could still go bankrupt if its cash flow is not properly managed.

With a severe shortage of cash in the economy, it was just inevitable for the domain industry to start feeling the pinch. Some great deals appeared out of nowhere. Domains that would sell for high $xx,xxx were sold for low or mid $x,xxx.

In reality, some domain names were overpriced to start with. And am not including the ridiculous priced rubbish domain names. This credit crunch, if it did any good, corrected a lot of things. Debt was simply out of control, housing prices were going through the roof, and well, some domain names changed hands for some ridiculous amounts.

Sometimes you really had to wonder if a transaction really took place, as the domain name and the sale price just did not add up.

Domain parking also saw some very dark days. Personally, I have made a decent fortune with domain parking, but am not a big fan. I just simply hate the lack of transparency. Despite the increases in online advertising, domain parking service providers are seemingly gradually reducing the percentage they pay to domainers.

This has caused a lot of domainers to breathe a sigh of relief when Google opened up its Adsense channel directly to domainers. Some questioned if this is Google trying to cut out domain parking service providers, while some said it is Google trying to “clean up” the domain PPC Channel.

This is indeed a bold and definitive move by Google. People will inevitably come up with all sorts of conspiracy theories in the absence of an official reason or intent from Google.

Some have used this new development to preach the gospel of fear as a doomsday for domaining on a whole.

In my opinion, from an accounting/business perspective, this move by Google is nothing more than a mere safeguard against the exposure to the risk of loss of income.

There are some domain parking companies that control a lot of domain names, and subsequently a lot of traffic. These parking companies churn out hundreds of millions of dollars each year in revenues.

Now although some have claimed that the domaining channel only represents a small percentage of Google’s PPC revenue, the loss of some of this revenue could have very adverse effects on Google’s financial statements.

If one parking company decides to switch its entire portfolio of domain names to another search provider, such as Yahoo, then this could mean a significant loss of revenue for Google, in the region of hundreds of millions. Google’s profits would take a hit, their balance sheet devalued, and even the price of their stock could fall.

By opening the Adsense channel to domainers, Google has some sort of fail-proof safeguard. Should any domain parking company switch alliance; Google would just simply have to sweeten the deal with domainers to entice them to have direct accounts with Google. This deal sweetener could be in the form of bigger payouts, better parking templates, improved customer services, and even some search engine incentives.

The ball is now in Google’s court.

The proposed deal between Yahoo and Google as we know did not go ahead. This means that these 2 powerhouses are still competitors. Yahoo, in my opinion, is like the Titanic. It saw the iceberg (competition from Google) too late, and due to its size and inflexibility, Yahoo could not reposition itself fast enough to be a more robust competitor. Google has taken full advantage of the situation, and has been relentless in its efforts to be the dominant player in the online advertisement markets.

Domain development was a very hot topic in 2008. With the demise of domain parking, domainers will be forced to be more creative and innovative.

2008 was a great year for domain auctions. We saw quite a few new domain auction providers popping up, and most of them seemed to have done very well. Domain auctions going forward will be a very popular method of marketing and selling domain names.

The domain aftermarket remained strong, despite deplorable economic conditions. Here are the top 10 reported domain sales for 2008 (Source: DNJournal.com):

1.  Fund.com - $9,999,950
2.  DataRecovery.com - $1,659,000
3.  Kredit.de - $1,169,175
4.  Cruises.co.uk - $1,099,798
5.  Invest.com - $1,015,000
6.  SkiResorts.com - $850,000
7.  Printer.com - $800,000
8.  iReport.com - $750,000
9.  Casino.de - $625,000
10.  Jobs.ca - $600,000

The top ten domain sales for 2008 grossed $18,567,923, which represents an average of $1,856,792 per domain name.

Domains will continue to sell and will be in even greater demand in 2009. People and businesses will inevitable have to realise that the future of any business will depend on a strong internet presence. This ebusiness success will start with a quality domain name.

eBusinessDomains.com was launched in 2008. We are aiming to take domaining to whole new levels in 2009 and beyond.

I had intended for my last blog post for 2008 to be a detailed analysis of Domaining in 2008. Unfortunately, I am running a bit late for the fireworks and New Year Eve’s celebrations in Central London later.

Secondly, I would not want to be late picking up my beautiful date. Wouldn’t forgive myself.

I am wishing everyone a happy and prosperous new year. Let’s all commit ourselves to take domaining and ebusiness ventures to brand new levels in the New Year and beyond.

Please celebrate in a safe fashion. If you drink, don’t drive. There is no point celebrating a year you may not live to see.

I will try to finish and publish the post with my review of 2008 in Domaining by Thursday.

HAPPY NEW YEAR!!!

Have you ever wondered how some readers get their pictures or logos to be shown next to the comments they leave on blogs?

Here is how you do it:

Sign up for an account at Gravatar.com. It is FREE! The website is really self-explanatory. You will be asked to enter an email address, and to upload a picture. This picture can be a your photo or your website logo.

When you make blog comments, simply use the same email address that you used with your Gravatar.com account and your photo/logo will immediately appear every time you make a comment on a Gravatar/Avatar-enabled blog. The blog software (e.g. Wordpress) will automatically check to see if there is an avatar associated with the email address that you used for the comment.

As you may have already noticed, eBusinessDomains.com is Gravatar/Avatar-enabled.

Gravatar.com also explains how you can enable your blog to show avatars/pictures.

I believe using avatars is a great way of promoting your brand or building friendships in the blogging community.

I hope to start seeing more faces now!

As we are on this subject, I will be doing my best to eliminate anonymous comments going forward into 2009. Sometimes the Anonymous do make some very good points/comments, but often people choose to stay anonymous when they are writing offensive or defamatory comments.

We live in a free world, so feel free to say what’s on your mind and be courageous to stand up to it.

There has always been a mystery and myth surround the use of hyphenated domain names. Does it really matter if you use or don’t use a hyphenated domain name?

I personally don’t use hyphenated domains, except for domain/brand protection reasons.

For Search Engine Optimisation purposes, there are some experts who believe that search engines prefer hyphenated-domain names, as the search engines can easily identify the different keywords in the domain name. If the domain name has keywords for which the website is optimised, then it is expected that the website will rank well in search engines.

However, in my opinion, one can have comfort in knowing that search engines are not built by idiots. Google and all major search engines will be able to pick up the keywords in a non-hyphenated domain name quite easily.

Almost every top internet marketer that I have come across give very strict advice to avoid the use of hyphenated domain names. It is just simply not a hit with website visitors. It is hard to type, and there always confusion as to if an hyphen exists, or where the hyphen should be placed.

If you look at some of the big internet brands whose domain names consist of multiple words, hardly any of them employ the use of hyphens.

However, any successful ebusiness needs to implement and master good domain name strategies. The best domain strategy for me is to protect your brand/main domain name, by getting all other similar domain names. This includes getting all the hyphenated versions of your domain name.

I would suggest using the non-hyphenated version of the domain name as the main domain name/brand, and simply forward the hyphenated versions to the main domain name.

For example, lets take eBusinessDomains.com. We own the following as well:
e-BusinessDomains.com
eBusiness-Domains.com
e-Business-Domains.com

We simply forward the hyphenated domains to the non-hyphenated domain that we use as the main domain and brand.

There is always a huge debate with hyphenated domains. Some say, and it is indeed a fact, that hyphenated domains are less valuable. I believe domain sales data proves this.

There are also some who believe that hyphens can kill a domain name. Unless you are using the domain name for strictly SEO purposes, having hyphens is okay.

If however, you are creating your main website, having hyphens could kill your business.

One of the greatest tests of the quality of your domain name is to tell someone your domain name out loud. If they get it straightaway then it is good. If you have difficulties in pronouncing your domain name, then something is wrong.

Let’s say, your domain name was Brown-Cabinet-Making.com. Imagine having to say, “brown hyphen cabinet hyphen making dot COM”. It would be really hard to remember whether there are hyphens or not.

Some people really do not have a clue. They don’t. I have actually seen websites using domain names that combine hyphens, and non-hyphens in the word spacing of their domain. Such as Brown-CabinetMaking.com … who will remember that?

Hyphenated domains can look good in print such as on business cards, but it is much better to brand your ebusiness on non-hyphenated domain names. However, you should consider it imperative to obtain the hyphenated versions as well. We spent thousands of dollars obtaining the hyphenated versions of eBusinessDomains.com and the other similar domain names.

I am getting a bit weary with all these new domain extensions these days. However, as I am in the business of selling domain names, and it is prudent to follow the money, it is imperative for me keep my ears to the ground.

It is really hard to foresee another extension doing just as well as the dot COM, but some are still worthwhile investments where the domain aftermarket is concerned. This is where one has to look at the trends and try to predict how the domain name industry will adapt to new internet behaviours and patterns.

Everyone is going mobile these days. I often get email replies with a footer/signature like “sent from my Blackberry” or “sent from my iphone”. Mobile phones, for instance have come a very long way. We no longer have heavy and ugly analogue devices to contend with. Over the years digital camera, video camera, music player, games console, etc have been crammed into single mobile phone devices, which are ever shrinking in size.

Now, with web 2.0 taking internet usage to new heights, the focus is now on internet browsing and emailing via mobile devices.

If everyone is going mobile with internet access and usage, then it will only be too natural for more websites to make their content available via mobile devices.

Does this mean that the Dot MOBI extension is about to get the long awaited breakaway success? I don’t think so. From what I gather, a website does not have to run on a dot MOBI domain extension for it to be accessible via a mobile device.

This would mean that websites could easily opt to provide special content pages for mobile devices on their existing websites (e.g. dot COM), rather than running separate websites on the dot MOBI domain extension.

Unless running a website on a dot MOBI domain extension presents a significant advantage, whether it be cost, speed, branding or marketing, then I can’t foresee the dot MOBI domain extension reaping much success from the increased popularity of internet browsing via mobile devices.

I want to take this opportunity to wish all our clients, readers, advertisers and affiliates a very holy and joyous Christmas. I pray that you will find 2009 to be a prosperous year.

I want to thank all our clients for their business and continued support. I wish you every success in your respective ebusiness ventures.

I wish for continued success and prosperity for all of our advertisers:
Inforum.com
AQDN.com
Wevaluer.com

I am very grateful to all our blog readers and subscribers. An average of 50 readers subscribe to the eBusinessDomains.com blog on a daily basis. Thanks for your readership and continued support.

I want to also say a special thank you to Tom over at DomainerScript.com for his great work and service, and for tolerating my many requests for various customised web development.

To all my fellow bloggers and for the various syndication services that have so kindly syndicated our blog feed.

I also want to express gratitude to all the customers, clients and members of Widest.com and Exdon.com. You have all made these ventures worthwhile journeys.

The pessimists have all sorts of bleak and gloom predictions for 2009. But in reality, what is really happening now is nothing more than a mere correction. Hopefully, after all is said and done, the balance of power will be more evenly distributed.

There is no doubt that 2009 will be a year of changes, and many industries, such as the domain industry, will have to evolve into something else if they are to survive.

Nonetheless, I believe the internet is the future for business. And as long as people will turn to the internet to conduct business, socialise and do research, there will be a need for quality domain names. An ebusiness that is founded on solid principles will survive and thrive.

When you done eating and partying over this festive season, take some time to reflect. Look beyond and look at what strategies you need to develop in order to secure your future.

2008 has proven that there is hardly any form of bricks and mortar business that is truly secured. The internet provides a real and viable opportunity for the average Joe to start an ebusiness and gain success through determination and hard work.

2009 will be a busy year for us at Widest Media. Lots of new products and services will be launched. We will add value for everyone: our clients, readers and advertisers.

2009 will be exciting. We won’t be wallowing in self-pity in the economic recession, but rather will be very proactive and resilient in our business approach.

Whatever you choose to do, now is a time to put your trust in the Almighty. Nothing else comes close.

May 2009 mark the beginning of a tidal wave of love, happiness, blessings and bright futures.

Those who need someone special, may you find true love…
Those who need money, may your finances overflow…
Those who need care, may you find a good heart…
Those who need friends, may you meet lovely people…
Those who need life, may you find GOD.

I wish you all a merry Christmas and a very blessed and prosperous 2009!!!

To your success,
Kevin Jackson
Founder eBusinessDomains.com/Widest Media.

Doing business on the internet can be quite a daunting experience. It can be a little scary to begin with, and a lot of stuff will sound too complicated to handle.

However, with the right guidance, an ebusiness can start earning income almost immediately. An internet business is just like any other business. You need the right skills and resources, dedication and patience.

Surely there will be a lot of advantage over a bricks and mortar business. You will have a wider market reach, possibly cheaper and more targeted advertising campaigns and the chance to build a brand and credibility overnight.

There are several ways how an ebusiness can be started. However, no matter which internet business is being initiated, it may not have an impact at first.

The start-up capital requirements for an ebusiness will most often be next to nothing when compared to a bricks and mortar business. It is much easier to start and build a successful ebusiness. However, although there are really no secrets as such, you will need some knowledge to get started in the right direction.

If you have some computer knowledge, basic internet marketing knowledge, and a passion and determination for success, then you are on the right track.

Here are some quick steps that I would recommend you follow when starting your ebusiness:

Step 1. Determine and Write Your Business Goals and Objectives
This is like your business plan. Consider your ebusiness as a journey. Before you start any journey you have to be aware of the destination you are trying to reach, else you will just wander aimlessly. Set the objectives and then work tirelessly to achieve them.

You need to ask yourself why you really want to start an ebusiness. Simply making extra money may not be enough. How long is a piece of string? How much is some extra money?

Rather, you could start by setting out to earn enough profit to cover the car payment each month.

Determine What products and service you could sell. This is important. You need to do research here. See what is selling and analyse the competition. What could you easily source and sell to a ready market? You could do some research on niche marketing to get some tips in this area.

If you have knowledge and expertise to provide a certain service this will help a great deal. This will help to make your work more of a hobby. You will enjoy working and provide quality service.

You will also need to determine how much competition you will have and how you will source your customers. You really need to know you will be seeking to buy your products. This will help to maximise the results from targeted advertising campaigns.

It may sound a bit silly and useless, but it is really a good idea to write all of these questions and others down. This will be like your flight path.

Take the time to write down your questions and answers and thoroughly research your chosen market.

Step 2. Choose A Product or Service To Sell
The internet is a cash cow. You can literally find thousands of products and services to sell. This can be your own product that you have created, or you can purchase the resale rights of other products and services or you could sell other people’s products and services as an affiliate.

On the internet you can find hundreds of product or services to sell. You can sell your own product by creating your own, or purchasing resale rights or being an affiliate with a good internet company.

Whatever you sell, make sure you deliver. Give customers more than what they expect, rather than putting your personal gain first.

Selling products and services that are below the expectations of your customers will only ruin your ebusiness.

Step 3. Choose an eBusiness Domain Name
The single most important first step is to choose the best domain name you can. It can be really hard and risky to re-brand your ebusiness at a later date, so you really want to get this right. It’s like building a skyscraper. You want to get the foundation right, lest you have to later tear the whole thing down to get it right.

You can read our Choosing Domains article to get some great tips in choosing the perfect domain name.

Step 4. Design a Logo and Build Your eBusiness Website
Did you know that you have less than 30 seconds to make the first impression to your customers who visit your website? If visitors don’t fall in love with your website within 30 seconds (or shorter) they will just close the browser window or hit the back button.

The design, look and feel of your website will determine if you retain customers long enough to win them over and entice them to make a purchase.

You can choose to either build your own website or get a professional to do it for you. We recommend Widest.com as your one-stop source for logo design, website design, domain name registration, web hosting, and the best email services that allows you to use your domain name for business email.

Having a professional-looking website is essential to succeed with an ebusiness.

The experts at Widest.com will help you to achieve just that.

Conclusion
You should treat your first six months primarily as training. This is where you do a lot of testing to see what works best. You won’t start earning serious monies until you have mastered and gained in-depth practical knowledge about your ebusiness environment. You will quickly gain friends, and inevitably even a few enemies. Stay professional, and believe that all things good and bad can assist your ebusiness to grow.

Be positive. Don’t let the negative thinking and attitudes of others hinder your success. Simply treat them as static noises that should be ignored.

It can be done. Yes, we can.

Think positive, be professional and ethical and be determined to reap success.

After months of very hard work you will reap the benefits and you will be able to put most of your ebusiness processes on autopilot.

All the very best in your eBusiness ventures!