The New General Top Level Domains Versus The .COM Domain Extension

By |2018-08-19T19:32:41+00:00February 4th, 2014|Domain Blog, Domains|

When I first learnt of the introduction of the new general top level domains (TLDs or domain extensions), my first impression was that the domain industry, especially the domain aftermarket as we know it, will be forever changed.

With the potentially limitless possibilities for domain name options, I thought it would result in aftermarket domain prices plummeting and the .com TLD (.com) losing some of its authority as the king of the TLDs.

Different parties will be hoping for different outcomes. Some will not care less about the outcome as long they continue to find a ways to profit from domain names.

Naturally, people with huge .com domain portfolios will hope that whatever happens, the .com will still be the king and retain its aftermarket values.

Those who plan on speculating on the new general TLDs (gTLDs) will hope that these domain extensions will be successful. This group will most likely consist of the typical domain investors who grab and hoard domains on newly released TLDs, with the hope of selling them for huge profits.

I am not a domainer. I am an entrepreneur. I believe more in developing domains into brands than speculating on domain values.

If you are an end user (developer, ebusiness, company, entrepreneur etc.) your biggest nightmare at present is finding the right domain name for your ebusiness at a reasonable price. Although it is legal, developers still hate domainers’ guts for holding the internet at ransom by hoarding the best domain names and demanding hefty prices for them.

So end users are hoping that with the introduction of the new gTLDs, it will be much easier to find decent domains for their ebusinesses.

However, there is still this mountain to climb. How do we remove .com from the throne? If we attempt to brand another TLD, the .com will still steal the show, despite the many options (TLDs) that we now have.

It is for this reason why I am already extremely disappointed in the registries behind the new gTLDs. They are all doing what has been done before with the release of TLDs. They release the domain names and rely on a bunch of speculators to buy the domains and provide an easy cash flow and create a cash cow.

This strategy will not work for the new gTLDs. Domain investors have learnt their lessons and are much wiser. They are not prepared to spend their cash only to be left with useless domain portfolios.

So, I was hoping that these registries would have raised the game to really get the public to gravitate to the new gTLDs. This would have made it much more prudent and less risky to attempt to launch an ebusiness or brand on a

But until we see some radical thinking and a strategic game plan being played out, its business as usual. The .com is still king. Splashing out on the right .com for your ebusiness is still the right thing to do.

About the Author:

Kevin Jackson is the founder of He is a Chartered Certified Accountant, entrepreneur and branding enthusiast. He has spent many years investing in domain names – buying, selling and developing domain into brands.

He has helped many businesses successfully launch their web destinations, from choosing the right domain name to creating the right business plan and branding strategies.

Check out one of his personal brands at He owns a few premium domain names, including and, which are earmarked for development.

You can use the Contact Us page to reach out to Kevin.


  1. Lam February 4, 2014 at 7:52 am

    You are not a real Entrepreneur. A Real Entrepreneur hate domainers, but prefer them to loosing completely his freedom, leaving control of all people and the entire world economy to google

    • Kevin Jackson February 4, 2014 at 10:57 am

      Haha! I’m not sure i understand your comment. But I believe that if an entrepreneur really wants to build his/her brand, he/she should consider banning Google from their site. That’s another matter that I will have to expand on in a more detailed fashion.

  2. Lam February 4, 2014 at 1:32 pm

    to ban google from their websites entrepreneurs have to buy premium domains and use them…it is not good, but there is no other way to defend Freedom (you and all other entrepreneurs can start now: althought it is much late, it is not too late…)

  3. Lam February 4, 2014 at 1:39 pm

    “….it is not good, ….”
    I am referring here to those domainers that bought thousands, tens of thousands and more domains… But fortunately many many premium domains were registered even, or bought maybe few years ago, by people with few premium domains

  4. Lam February 4, 2014 at 1:45 pm

    Finally, do not forget that googel has been doing sabotage to the advertising model on the so called parking pages since 2004 with the complicity of se_do…

    • Kevin Jackson February 6, 2014 at 11:37 am

      Yes, some of the domain names that domain investors hold are not of the premium domains grade. As such, it will be hard to build a successful ebusiness venture on these crappy domains without depending on free traffic from Google.

      For a company to be successful without dependence on Google, they will indeed need a premium domain name and then employ innovative offline and social media marketing techniques.

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