When I first learnt of the introduction of the new general top level domains (TLDs or domain extensions), my first impression was that the domain industry, especially the domain aftermarket as we know it, will be forever changed.
With the potentially limitless possibilities for domain name options, I thought it would result in aftermarket domain prices plummeting and the .com TLD (.com) losing some of its authority as the king of the TLDs.
Different parties will be hoping for different outcomes. Some will not care less about the outcome as long they continue to find a ways to profit from domain names.
Naturally, people with huge .com domain portfolios will hope that whatever happens, the .com will still be the king and retain its aftermarket values.
Those who plan on speculating on the new general TLDs (gTLDs) will hope that these domain extensions will be successful. This group will most likely consist of the typical domain investors who grab and hoard domains on newly released TLDs, with the hope of selling them for huge profits.
I am not a domainer. I am an entrepreneur. I believe more in developing domains into brands than speculating on domain values.
If you are an end user (developer, ebusiness, company, entrepreneur etc.) your biggest nightmare at present is finding the right domain name for your ebusiness at a reasonable price. Although it is legal, developers still hate domainers’ guts for holding the internet at ransom by hoarding the best domain names and demanding hefty prices for them.
So end users are hoping that with the introduction of the new gTLDs, it will be much easier to find decent domains for their ebusinesses.
However, there is still this mountain to climb. How do we remove .com from the throne? If we attempt to brand another TLD, the .com will still steal the show, despite the many options (TLDs) that we now have.
It is for this reason why I am already extremely disappointed in the registries behind the new gTLDs. They are all doing what has been done before with the release of TLDs. They release the domain names and rely on a bunch of speculators to buy the domains and provide an easy cash flow and create a cash cow.
This strategy will not work for the new gTLDs. Domain investors have learnt their lessons and are much wiser. They are not prepared to spend their cash only to be left with useless domain portfolios.
So, I was hoping that these registries would have raised the game to really get the public to gravitate to the new gTLDs. This would have made it much more prudent and less risky to attempt to launch an ebusiness or brand on a non-.com.
But until we see some radical thinking and a strategic game plan being played out, its business as usual. The .com is still king. Splashing out on the right .com for your ebusiness is still the right thing to do.