It’s been hectic and chaotic over the past few weeks, but within all the madness, a lot of things got done.

In the summer I blogged about my intentions to have 2 new brands launched by year-end. I also purposely wanted these 2 new brands to be non-domaining related. Work on the Aeroplanes.com project has justifiably taken up the bulk of our time, and it will be some time still before Aeroplanes.com go live.

Nonetheless, I was determined to launch a new project using one of our top domain names. After much research, strategising, planning, development and hard work, we have now successfully launched Skull.net.

The idea behind Skull.net is simply “What were they thinking?!!” or better yet, “Have you knocked your head (skull)?”

It is a community where users can upload and share their funniest pictures and videos, and even audio. The pictures and videos can contain anything that people witness and manage to capture in their everyday life that is just out of the ordinary.

Users can easily share the pictures and videos that are uploaded in a variety of ways. They can embed videos, share the links and even copy and paste the links to their blogs, forums, websites, via email, etc.

Social bookmarking is also enabled, making it easy for people to share videos and photos on social networking sites such as Twitter, Digg, StumbleUpon, Facebook, etc.

There is also a social networking element built into the site itself, where users can invite their friends to join, make new friends in the community and comment on and rate pictures and videos uploaded by other users.

There are loads of other features. The technology is quite robust. However, this is just the beginning. We are getting ready to start work on phase 2, which will even give users the ability to share more funny stuff. Can’t say what’s coming next. You just have to wait and see.

This brand will play a strategic role going forward. Unfortunately I cannot share in public or private anything else about the technologies or plans, as we cannot afford to lose any competitive edge. This is the real world, where business is as real as it gets.

It’s good to share ideas, but what competitive advantage or benefit would one have if they openly expound their business/operational plan?

Skull.net should set the pace going into 2010. I have preaching from day one about branding. It’s now time to practise what I preach. We have some big and mighty plans for 2010 and beyond. So expect less domaining from me.

As I said before, this is a non-domaining venture. I doubt domainers will find Skull.net useful as it is becoming increasingly obvious that a lot of domainers don’t have a sense of humour. I can imagine as well that a lot of people will not “get” the logic behind this brand. Watch this space.