The Aeroplanes.com Project – A Visual Representation Of Website and Brand Development
Kevin Jackson November 7, 2009 2


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After over 3 months of intense research, conceptualising and planning, we are now ready to build the monster. Yes, Aeroplanes.com will be a monster of a website.

I cannot tell you in private or public what we are coming with. But even if you use your wildest imagination, I doubt you would even come close to figuring it out. I personally want the project to have the shock effect, so I’m not going to say any more on this project.

Given the sheer size and complexity of the project, it may still be a while before we go live with Aeroplanes.com. We were aiming to launch at the end of November, but given my schedule before Christmas, and the amount of testing and tweaking that will be involved, it could be as far as January 2010. Well, Mint.com took 2 years to be launched, so, as they say “good things come to those who wait”.

Aeroplanes.com will be powered by numerous technologies, from all around the world. Most of these technologies power very popular websites/Internet destinations on their own. We are talking about sites within the top 1000 Alexa rankings, some even within the top 100. Yes, some sites only use one, anyone of the technologies we are using. So, you should imagine the sheer magnitude of what we are coming with!

I am a very fussy guy. I take great care in what I eat, where I live, what I wear, what I drive, which women I date, and the list goes on. Of course you already know my obsession with quality domain names ;) .

So, when I decide to launch a new brand, you know it has to be the crème de la crème of web development. Anyway, enough of the hype (although my hype will have loads of substance to support it ;) ).

Aeroplanes
Well, if you read this blog you will know from the comments on previous posts that the word “aeroplanes” (airplanes) is not so popular with Americans.

I love aeroplanes. I’m truly fascinated by these man-made beasts. It’s really hard to imagine how these things take-off and stay in the sky under the perfect control of a human being.

The Airbus A380 Aeroplane
The world’s largest passenger aeroplane is the Airbus A380, which is a twin deck aeroplane.

What is truly fascinating about the Airbus A380 is how it is built. Now, stay with me. There is a reason why I’m sharing all of this with you.

The Airbus all-new design Superjumbo, the A380, is the world’s first twin-deck, twin-aisle airliner.

Airbus’s A380 aircraft sections is transported from sites in Broughton (UK), Hamburg (Germany), Puerto Real (Spain) and St Nazaire (France) in a specially constructed huge roll-on / roll-off vessel, the “Ville de Bordeaux”, built by Jinling Shipyard in Nanjing, China.

First, the front and rear sections of the fuselage are loaded on an Airbus RORO ship, Ville de Bordeaux, in Hamburg, northern Germany, whence they are shipped to the United Kingdom. There the huge wings, which are manufactured at Filton in Bristol and Broughton in north Wales, are transported by barge to Mostyn docks, where the ship adds them to its cargo. In Saint-Nazaire, western France, the ship trades the fuselage sections from Hamburg for larger, assembled sections, some of which include the nose. The ship unloads in Bordeaux. Afterwards, the ship picks up the belly and tail sections in Cadiz, southern Spain, and delivers them to Bordeaux. Doors were specially made by Hindustan Aeronautics Limited in Bangalore, India. A special IC was also made in India and delivered to Airbus specially for A-380.

From there, the A380 parts are transported by barge to Langon, and by road to an assembly hall in Toulouse. New wider roads, extra canal systems and barges were developed to deliver the massive A380 parts. After assembly, the aircraft are flown to Hamburg to be furnished and painted. Final assembly began in 2004, with first aircraft (MSN001) displayed in January 2005.

This is an aeroplane, with parts made not only in many factories, but many countries.

A Visual Representation of True Web And Brand Development
Now, I am going to provide a link below to a video on YouTube, showing the construction of the Airbus A380 in 7 minutes. I have always said that web development is hard work. It took me over 3 months just to conceptualise and plan the aeroplanes.com project, and to acquire/order all the relevant technologies (from various countries). This is before the developers were even identified.

Now, when you watch the video, use your imagination. I want you to imagine that they are not building an aeroplane, but rather developing a website (that will become a powerful brand). If you can do that, then you will understand my perspective of web development. You will also understand the complexity and sheer magnitude of the Aeroplanes.com project.

Click here to watch the video on YouTube - Building the Airbus A380.

2 Comments »

  1. Johan November 8, 2009 at 8:10 am -

    Thanks for sharing! Looking forward to see what the site will be like! I also like to see my site developments as something bigger taking part. Although I haven’t, yet, done anything even close to the Airbus A380 magnitude of a site ;)

    Nice video too, very impressive!

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  2. Kevin Jackson November 11, 2009 at 12:41 pm -

    Thanks Johan! Glad you liked it. You have now added to the pressure ;)

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