Here is another great article written by our guest author, Kabir.

Images play a very important role in web development today, and this article covers some very interesting points to consider when incorporating images in your website design and development  projects.

Here are 2 previous articles written by Kabir, that you may be interested in:
How To Optimize Your Business For Google Local Search Results?
Google Caffeine – What Do You Need To Know & What You Need To Do?

Kabir Bedi is the senior web consultant at LeXolution IT Services, a premier web development company that specializes in delivering a range of web solutions to its clients. He advices clients to create a strong web presence for their business and drive in effective business through the same.

Online Images – Worth a Thousand Words or Cost a Thousand Dollars?

A picture is worth a thousand words! But in the present online world, a picture can cost companies thousands of dollars as well.

The Internet is not just an expansive web of information… It is a gallery of innumerable images and visual art. Graphics and images are a core part of your web presence. In addition to infusing your website with visual appeal, images also serve to send across strong messages to the audience that are sometime more effective than written words. However, a perennial problem with online images are the ease at which they can be stolen.

In fact, with features like Google Images people can get access to millions of images from across the web just with a couple of mouse clicks. Finding and copying images is no big deal and designers would have done it knowingly or unknowingly at some or the other point in their career.

Here are some tips who you can make effective use of online image resources minimizing the scope of image theft:

Search with Keywords

An intelligent search for images can save you hours of useless browsing. If you are searching for a particular image or at least have an idea about what you are looking for, use websites that store images with proper keywords. This will not only help you save you time but also serve you with the most relevant images. If you want images for concepts and ideas, then use websites that categorize images in the same way.

Use only Quality Resources

You can find a ton of microstock websites on the web, but in order to portray a professional image of your company, you should use only high quality images from reputable providers. In order to get a cheaper deal, you might end up using images that have already been used at hundred-and-one places. So shell out some money and spare yourself the labor of having to sift through useless mediocre content.

Buy Images with Right Terms of Use

Obvious as it may sound, there are so many of us who buy images without even checking the terms of use. When you buy an image, think about where you will use it. Do you need it for your print campaigns? Or your online website? How many number of prints do you need to take of the same image? Where and how do you plan to use it? All these factors will help you determine the type of license that you need to buy.

Check the Guarantee

Make sure that your images come with a staunch guarantee lest you find yourself battling the ownership or copyright issues. It might seem like an additional step but if you’re caught on the wrong foot, your business can have potentially disastrous implications. So, don’t take the chance and use only images that come with a guarantee certificate.