How Are We Doing With Our Web And Brand Development Projects?
Kevin Jackson November 30, 2009 1

2009 is drawing to a close. I can’t believe that another year has gone by so quickly.

One of the things that I had set out to do this year was to take web development to another level. We did redesigned the eBusinessDomains.com website and launch a few other sites such as BrandingSuccess.com.

We also wanted to launch 2 full-scale brands before the end of 2009. That will not happen as one project took most of our time. Well a lot of key developments here at eBusinessDomains.com and in my other businesses took most of the time.

So in the end we only did some serious work on Aeroplanes.com. We have been working on the Aeroplanes.com project for some months now. I am truly excited about what is coming.

The developers have been busy for some while now creating, customising and integrating a lot of technologies.

In the research phase I contacted a lot of developers. I did promise to have some web developers handle different aspects of the project. However due to the complexity and sheer scale of the project, I have decided to contract only one company instead. So, if you are one of the developers that I had previously approached, please don’t feel insulted or sidestepped. I’m sure that after the launch you will agree that this was a job for one company.

I was hoping to have Aeroplanes.com launched by the end of November. This will not be a reality, obviously. As they say, choose 2 and sacrifice the other of time, quality and money. I am not sacrificing any. Period.

The project is a huge and complex one. Another reason why we would not be able to meet the deadline is that one of the technologies that we are planning on using is still in beta, and we will not be launching until this technology is given the all clear.

So, this may take us into 2010. This will be my last blog post for the next 3 weeks. I have some urgent and pressing matters to focus on elsewhere. When those matters are dealt with, I will then need to give the Aeroplanes.com project my full attention. By then, we should be in the testing phases and I will need to be on the ball getting the project ready for launch.

I will also need to start focusing on the strategies that will need to be implemented prior to and after the launch.

So, as for the next few months, it will be less domaining for me, and more web and brand development.

eBusinessDomains.com will take a backseat until we get Aeroplanes.com at cruise control heights. Taking off is one of the most key aspects of a flight. So, we will be doing a lot of checking and preparation before take off, and then a lot of work once we are in the air, web and brand development-wise.

When we focus again on eBusinessDomains, our main and only objective will be to decisively take our business to end-users. By developing Aeroplanes.com we are now end-users, and as such we should have some very intimate knowledge about ebusinesses.

I say again, web development is hard work. Laugh all you want. It is not as hard as doing manual labour in the tropical sunshine. But, it is nothing close to the minisite-level of web development (design) that some people only seem to be able to associate web development with.

There is web design, web development, business development and brand development. If we were launching a mini site we would have had a site up in July without even having to wink. We would only need to simply send an email and a Paypal payment to one of those minisite service providers. Minisite creation is barely web design. We are doing full-scale business and brand development.

In 2010 we will shake off the domainer mentality, block out the noise, and get clothed in the entrepreneurial spirit by launching full-scale Internet brands and doing business with like-minded entrepreneurs.

I’m blogging about the Aeroplanes.com project here as we don’t have any sort of temporary functional website setup yet at Aeroplanes.com, and our corporate site (WidestMedia.com) won’t go live until next year.

If you want to be notified of the launch of Aeroplanes.com or participate in any of our beta tests, then you can subscibe via email at Aeroplanes.com.

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