Here in London, when people are looking to buy used cars or get a new place to rent, they use sites like GumTree.com or Loot.co.uk. These sites are extremely popular and are mostly advertised via word of mouth. At least that’s how I learnt about them, and I often tell friends about them.

I have also come across HotFrog.co.uk, which has an Alexa ranking of 10,573 at the time of writing.

These are not senseless directories that no one visits. Although you can post for free to some of these directories, or at least under some categories, they are not like the hideous and useless Free For All (FFA) directories.

These directories are used by millions of people on a daily basis to find cars, rooms, houses, furniture, jobs and just about anything for sale. Yet, the choices of domains are not the kind of domains that are category killer or even keyword-rich domains.

These directories are very rich in their content and user-functionalities. When a directory is useful its users will advertise it via word of mouth. If users believe that they can find what they are looking for via your directory, they will keep coming back.

It is no surprise that the popular directories that cover all categories and wide geographical areas all use concept/brandable domains. Simply, they need domains that will not focus too much on one sector (keyword) and end up making it hard to sell other service/product listings.

So, if you have pronounceable concept domains, you might want to try launching a directory. You can choose to start by covering just one category, such as houses or cars. You can also choose to start with a specific geographical location.

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