Europe now has a permanent fixture on the major domaining calendars, at last!

It was announced today that the TRAFFIC domain conference would be returning to Europe in 2010, for two shows.

It is not clear if any of the future shows will be dedicated solely to ccTLDs as was the inaugural European TRAFFIC show held in Amsterdam, Netherlands in earlier this month.

Given the great potential that ccTLDs has to offer, it may be wise to dedicate at least one of the global shows to ccTLDs, or fit in designated sessions in some shows.

I believe the success of the Amsterdam TRAFFIC conference has convinced the organisers that Europe deserves its rightful place on the domaining calendar. The dates and locations have not been set as yet. The timetable is currently as follows:

March/April – Amsterdam

July/August – Either Reykjavik, Barcelona, St Petersburg, Prague or Rome

My preference for the venue of the July/August show will be Prague (as my girlfriend is from Czech Republic) or Barcelona as a second option. Prague is a lovely place and enjoys great sunny weather in the summer. Barcelona is in Spain, is a very scenic city, and has lots to offer, entertainment-wise. Spain, like the Czech Republic has great weather as well.

Yes, the weather is really, really important when you are talking about Europe. It would be a cost, weather and then entertainment options.

London is not on the list of potential 2010 venues. However, from a business perspective that is a good decision. London is a great city, lots of places to visit and lots of things to do. On the other hand, London is a very expensive city. Also, as you would have heard before, even in movies, London is synonymous with bad weather and bad food.

I believe Prague is quite expensive too, when you compare a lot of things.

Although I want to see a show in London one day, and London is quite central, globally, it might be better to get the show entrenched in Europe first.

I don’t know much about Russia and Iceland as they are still on my “places to visit” list.

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If you are planning on launching an ebusiness niche website, it will be vital for you to buy a niche domain name.

A lot of planning and decision-making will be involved in the design and development of an ebusiness niche website. You will have to decide what type of site to build, how content will me management, which blogging system to use (if any), which affiliate products to promote, where to place Adsense links, how much advertisement space to sell and how to generate fresh content on a regular basis.

If you are really excited about your niche website project, then you will have fun doing all of the above. However, when all is said and done, if you do not get traffic to your website, then the whole process would have been a waste of time.

There are quite a few ways to get traffic to your website. However, I’m just going to illustrate here how you can gain highly targeted traffic from search engines with the use of keyword-rich niche domain names.

Let us first look at organic search results. This is traffic that comes from search engines, such as Google when people search using keywords or topics related to your ebusiness niche.

This traffic is highly profitable as it is free. There are literally hundreds of search engines, but the most popular ones are Google, Yahoo, MSN, AskJeeves and AOLSearch.

If your domain name consists of the keywords for your ebusiness niche and you build a keyword-rich website, then you will have a great chance of ranking high in the search engines. Search engines are really concerned about relevance. When they send a visitor to your website for the search term “shoes”, they want to be sure that the visitor finds something about “shoes”. Having a keyword-rich domain name will assist the search engines in determining the relevance of your website.

If you have no skills in search engine optimisation (SEO), then you could either get an ebook written by one of the experts or obtain the services of a SEO expert to optimise your website for the keywords related to your ebusiness niche.

Search engine experts have varied opinions on the many things that affect search engine rankings. But it is really a no-brainer that having a keyword-rich niche domain name for an optimised website will help boost high search engine rankings.

The other popular method of driving targeted traffic to your website is Pay Per Click (PPC) advertisement. This is a very huge topic, but I will only focus on the use of keyword-rich niche domain names.

As the term suggest, with PPC you simply pay for clicks. You advertise with ad services like Google, who will display your ads on their search engines when people search for the keywords that you have specified, and you pay each time your ad is clicked on by the visitor.

Now in a nutshell, when setting up your ad campaign, you specify how much you are willing to pay for each click. Normally, the ads are displayed with the highest bidder placed on top. In the case of Google, these ads appear to the right of the search results. The ads with the highest Cost Per Click (CPC) bids will be placed on top, and will appear on page one of the search results, while the ads with lower bids will be shown on the other pages.

However, with that been said, there are other factors that determine where your PPC ads are shown, and how much you pay for each click. With Google, it may not just be a matter of the highest bidder gets the top spot.

Google Adwords for example, uses is the Quality Score of your website to determine the cost of each click and the placement of the PPC ad. Your Quality Score depends on the relevance of your site to the keywords that you are bidding on.

The intention here is to prevent websites advertising “shoes” and then end up sending visitors to sites selling “houses”, or even “pornography”. A keyword-rich domain name will help your website to obtain a higher Quality Score, which will result in lower PPC costs, and better ad placements.

You have an advantage when your domain name contains the keywords that you are bidding on.

Lower cost + better placements = more profits.