The Woolworths brand has been relaunched as an online retailer after being bought by Daily Telegraph owners, Sir David and Sir Frederick Barclay.

The much-loved High Street chain went into administration (bankruptcy) in November and its more than 800 stores closed last January after struggling with debts of £385m.

The brands were bought by Shop Direct Group, owned by the Barclay twins, for an undisclosed sum.

They will sit alongside their other online retailers, including Great Universal and Marshall Ward.

The new outlet, accessible at Woolworths.co.uk, offers goods including toys, kidswear and Woolies’ famous Pic n’ Mix confectionary.

The new website was launched on June 25th, and an estimated 20,000 users are believed to have registered with the site shortly after it launched.

A blog has also been launched at WooliesHQ.co.uk. The blog introduces the Woolworths team to customers, and users are encouraged to register to become a member of the VIF club – that’s “Very Important Families”, a free membership scheme through which Woolies will offer exclusive perks.

The company’s chief executive Mark Newton-Jones said he was confident about Woolworths’ future.

“This is great news and we are confident that Woolworths, as an online brand, will once again prosper and quite rightly stay at the heart of British retailing.”

This is a classic tale of how a bricks and mortar business is using the power of the Internet to gain an advantage. In this case, the bricks and mortar business went bust (collapsed), and a pure online business has been born out of the ashes.

Over the past year, a lot of British retailers experienced serious financial turmoil bought on by the economic recession. Quite a few of them went under. The success of Woolworths.co.uk will be proof that the future of any business could depend on their ebusiness strategies.

Woolworths first opened its doors in the UK 100 years ago this year. The move would revive the brand for future generations. The old way of doing things gives way to the new.

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