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June 9, 2009

How Do You Report Domain Sales?

Filed under: Domain Aftermarket, Domain Sales — Tags: , — Kevin Jackson @ 4:46 am

At the request of end-users we keep most sales data private. After all, buyers are entitled to conduct business with some sort of privacy and dignity. Some buyers just want a category-killer premium domain name for their business. They don’t want to be brandished shamelessly in forums and on blogs.

I personally don’t believe in openly bragging about domain sales figures, as I believe that this sort of thing could easily upset the domain buyer. I regularly see on domain forums and other places where domainers brag about buying a domain name for lets say $250 and then flipping it for $10,000 a few weeks, months or years after.

Domain buyers don’t want to feel that they have been cheated or have gotten a bad deal. If was to purchase a domain name today, and then a few hours or days later I see the seller bragging about their huge margin, I would feel pissed!

Some may say, “So what? The deal is already done”. However, have you thought about repeat sales? What about those who have not yet made a purchase, and would be turned off by that sort of lack of professionalism?

Whereas it is very good for the domain industry to regularly report domain sales, there is always a professional way to do so. DN Journal does it superbly. These sales reports help to show that the domain aftermarket is alive, and also give an intuitive guide to pricing domain names.

These sales reports do help to prove that domains are worth much more beyond their initial registration fees. There are people who still seem to think that all domainers all squatters. The sales reports help to prove these people wrong. Nonetheless, there are still a few unscrupulous people in the industry. But, save that for another day.

If we brag about domain sales we may end up offending the buyer. However, if we report the sales in a dignified manner, we may help the buyer to add value to their newly owned premium domain name, and earn some respect in their niche and/or industry.

Rick Schwartz for example has done a good job in adding more value to Candy.com since its sale. Candy.com was recently sold for $3 million. The buyer won’t feel cheated. The buyer will inevitably earn credibility and respect in their industry.

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June 8, 2009

Domain Investment – To Buy and To Hold, Till Death Do Us Part

Filed under: Domain Investing, Domain Sales, Making Money Online — Tags: , , — Kevin Jackson @ 11:00 am

I will quickly raise my hand here. I use to have this mentality that domains should not be sold. A domain name is quite unique, and if you happen to own a particular domain name, as there is none like it the value can only increase.

This is true, but only for some domain names. As we have seen in recent months, not all premium domain names will retain their value. As a matter of fact, rather than increasing in value, they will lose their value.

A lot of domains were overpriced in the first place. I have written before that there have been countless questionable domain sales figures in the past. Some domains and their reported sales figures just do not add up. However, save that for another day.

So the question is, are you selling domains? If an offer comes by, do you reject it, thinking that a multi-million dollar offer will come sooner rather than later?

Lets face it, when you get an offer on certain domain names, you should seriously consider yourself lucky. And am not just talking about crappy domains here.

There are some premium domain names that are indeed category killer, niche-dominating domain names. But the key thing to look at is, in that niche, how many potential end-users would you have that truly “get” domains?

If the players in that niche are unlikely to ”get” domains, then the chances of a domain sale in that niche are extremely remote. So yes, the domain name is a category-killer premium domain name, but the target market for an aftermarket domain sale is either very tiny or non-existent.

If you can’t successfully monetize a domain name, or don’t have the resources or time to develop the domain name into an ebusiness, then any offer that is profitable is a damn good offer.

Don’t get sentimental to domains that will never sell. You are falling in love with a liability, and that cannot be a good thing!

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March 11, 2009

Irresistible Domain Name Deals – Because We Can

I did a blog post some days ago highlighting the fact that due to favourable foreign exchange rates, we now get more British Pounds when we convert our US Dollar earnings. Read the post here.

We are now going to pass on the gains to our clients and newsletter subscribers, because we can.

Our domain newsletter subscribers are now accustomed to receiving fantastic offers that are as much as 95% cheaper than normal retail values.

I often see similar domains being sold for 10x times what we sold them for.

Now, the deals are only going to get better. We are going to pass on the gains from the favourable foreign exchange rates to our clients and subscribers.

Also due to increased workload, we have less time for negotiations, and will be making domain deals that you just can’t refuse.

So if you in the process of buying top quality domains for investment, development, resale or Monetization, then you definitely want to subscribe to our newsletter to receive these deals.

We Need More Domain Inventory
Due to an ever-expanding subscriber list and an increase in qualified buyers, we are seeking new inventory to advertise to our clients.

Read our domain forum post under Domains Wanted to learn more about how you can advertise your domains in our newsletter.

Domain Exposure
We will be launching some very exciting advertising campaigns in all types of media worldwide in the upcoming weeks. So make sure to submit your domains to our marketplace for increased exposure. Read more about submitting your domain names here.

We are taking domaining to a whole nother level in 2009.

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December 3, 2008

Domain Sales – What Recession?

Filed under: Domain Sales — Tags: — Kevin Jackson @ 10:03 pm

Regardless of how the wider economy is doing, domain name sales report reveals that there is still very strong demand for domain names.

The DN Journal sales report for last week shows that domain names are still selling for handsome figures. Here is sample of the top sales:

BikeHelmets.com – $50,000
ZL.com – $45,100
GiftIdeas.co.uk – $37,950

This simply shows that quality domain names will always be valuable, and will always be in demand. I believe that 2009 will see a big boost in domain name sales.

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November 7, 2008

Domain Valuation – Pay Me What My Domain is Worth

Filed under: Domain Sales, Domain Valuation — Tags: , — Kevin Jackson @ 12:04 pm
Source: concurringopinions.com

Source: concurringopinions.com

It is really not uncommon to see domain marketplaces flooded with overpriced nonsensical domain names. As a matter of fact, “overpriced” is an understatement.

I used to demand some exorbitant prices for some average domains as well when I just entered the domain space. However, as you “grow up” and learn more about the domain industry, you tend to match market realities with expectations.

Over the years, I have received literally hundreds of offers in all shape and forms for my domains. I ignored many of them in the first few years, as I saw my domains as kids that needed to grow up before kicking them out of the house.

I only really started focusing on selling domains about a year ago.

When I started eBusinessDomains.com in July this year, I intended to only list domains that could successfully brand ebusinesses. This resulted in only a small portion of my portfolio qualifying for listing.

So, if you are one of the hundreds of domain owners who have emailed us requesting listings on eBusinessDomains.com, please don’t take it personal. I didn’t find it worthwhile to list over 4,000 of our very own domains at eBusinessDomains.com.

Now, let me address the main purpose of this post.

I have received so many offers and enquiries from people who either have no clue or just think they are too smart.

These are the people who offer $100 for a domain that is clearly worth at least $2,500, and insist that the offer should be accepted.

A common argument used goes like this: “you only pay $9 for the domain, so most of the money is profit. By selling for $100 you are making at least 10 times more than what you paid for the domain name”.

First of all, as long as I keep on paying the registration/renewal fee, I am the owner of the domain name. I will sell for whatever I want to sell for. If you can’t afford it, go and get another domain name. Tough luck.

Who are you to tell me how much I should sell for, or how much profit I should make? Do you know how much I paid for the domain name? Are you aware of the fact that not all domains being offered for sale were hand-registered? Have you heard of domain flipping?

You know, I would love to upgrade my BMW X5 to a Ferrari or Lamborghini. But I don’t think I can go to Ferrari and say “sell me a F430 Spider for only £60,000 as most of your money will be pure profits for you”.

Pay me what my domain is worth, unless I offer you a discount.

Now, I am not being arrogant. I do take pride in selling my domains to end-users who then turn the domains into powerful brands. It’s like seeing your kids grow up to take high office or enjoy illustrious careers.

I am not asking for an arm and a leg. I do sell for reasonable prices. There is no point pricing yourself out of a deal, when the next potential deal for the said domain name may take years to come by again.

The other common sorry-ass tales include:

- I am a poor student, and need the domain for a small project;
- I just need the domain to start a blog;
- I live in “X” third-world country and can’t afford any more than $xx;
- I am going to obtain a trademark for that term, so you should sell while you can and
- We don’t pay that kind of money for a domain name in our country (often the price tag is just $500, and the seller quite often lives in the US).

I am happy to negotiate with people you are trustworthy, mature and serious about business.

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