How Do You Report Domain Sales?
At the request of end-users we keep most sales data private. After all, buyers are entitled to conduct business with some sort of privacy and dignity. Some buyers just want a category-killer premium domain name for their business. They don’t want to be brandished shamelessly in forums and on blogs.
I personally don’t believe in openly bragging about domain sales figures, as I believe that this sort of thing could easily upset the domain buyer. I regularly see on domain forums and other places where domainers brag about buying a domain name for lets say $250 and then flipping it for $10,000 a few weeks, months or years after.
Domain buyers don’t want to feel that they have been cheated or have gotten a bad deal. If was to purchase a domain name today, and then a few hours or days later I see the seller bragging about their huge margin, I would feel pissed!
Some may say, “So what? The deal is already done”. However, have you thought about repeat sales? What about those who have not yet made a purchase, and would be turned off by that sort of lack of professionalism?
Whereas it is very good for the domain industry to regularly report domain sales, there is always a professional way to do so. DN Journal does it superbly. These sales reports help to show that the domain aftermarket is alive, and also give an intuitive guide to pricing domain names.
These sales reports do help to prove that domains are worth much more beyond their initial registration fees. There are people who still seem to think that all domainers all squatters. The sales reports help to prove these people wrong. Nonetheless, there are still a few unscrupulous people in the industry. But, save that for another day.
If we brag about domain sales we may end up offending the buyer. However, if we report the sales in a dignified manner, we may help the buyer to add value to their newly owned premium domain name, and earn some respect in their niche and/or industry.
Rick Schwartz for example has done a good job in adding more value to Candy.com since its sale. Candy.com was recently sold for $3 million. The buyer won’t feel cheated. The buyer will inevitably earn credibility and respect in their industry.








