Everyday we have some sort of breaking news of some sort. Some are great while some are tragic and terrible. However, no matter what the news is, as long as it it is popular there will surely be a bunch of domain squatters and/or speculators hoping to cash in on the news of the day.

Whether it is some shooting in a high school, the outbreak of swine flu or even the overnight celebrity status of ordinary people such as Susan Boyle, there will always be a rush to secure domains that are related to the news.

Most of these domains registered by these squatters or speculators will most likely infringe on trademarks, while some are so clueless, the registrants should prosecuted for their stupidity.

On the other hand though, sometimes things work the other way around. There will be a breaking news or some famous person such as a politician or celebrity will say something on TV that will become an instant catch phrase. This phrase could end up sending a wave of unexpected traffic to your domain name or ebusiness website if it is related to what was said.

Do you remember the “Joe The Plumber” tag line in the 2008 US Presidential debate between President Barack Obama and Senator John McCain? The mention of “Joe The Plumber” sent the website traffic through the roof for JoeThePlumber.com.

The funny thing is, JoeThePlumber.com was not a fantastic website in my opinion. If I remember correctly, it was just a small business website offering plumbing service, and was perhaps just a sole trader operation.

This would mean that with all the traffic that the website got overnight, they were not prepared to best utilise it. How many plumbing jobs can one person do within a day, week or month?

The website may have got the exposure, but they were not structured to fully utilise this priceless resource. Now imagine if they were an affiliate website selling plumbing materials, ebooks or other any other form of digital product?

Suppose they were selling something that almost every average Joe would want to buy? Suppose their website was properly designed, looked professional and ready to process orders on the fly?

Joe The Plumber, the website owner that is, would be a millionaire by now.

Now lets look at Susan Boyle. If you are connected to the Internet or have access to big satellite or cable networks then you most likely would have heard the name Susan Boyle by now. You can Google the name if you don’t know who she is.

SusanBoyle.com has become the new centre of attention for many. The website is being used to showcase art/paintings by another woman with the same name. The owner is not infringing on anyone’s rights as she is using her very own name.

No one could wrestle the domain name from her. So, all she would have to focus on is reaping the profits.

I am not a crazy art lover, but I do appreciate art. I spent a few thousand pounds in recent years to acquire a few paintings for my home. However, with that been said, I don’t think I would be interested in the artwork being showcased at SusanBoyle.com. Not for me.

Art, like domain names have their huge following and their very own big spenders. As a matter of fact, there are much bigger spenders in the art market. Do I think the website was prepared for this exposure? No.

The proof of the pudding is in the eating. I have read recently that Susan Boyle has not as yet sold any paintings since the spotlight was turned on to her website. This is unconfirmed, so please don’t quote me here.

Again, this is not a niche that would appeal to the masses. In my opinion, all the traffic and publicity is most likely going to be wasted.

Susan Boyle, the painter is now offering up SusanBoyle.com for sale at a $25,000 price tag, and is now in the process of changing her business website to SBoyleArt.com.

Not a good move in my opinion, and anyone buying this domain name will be making a mistake unless their name is also Susan Boyle.

No matter what you are selling online, you can easily prepare your website to benefit from this kind of overnight worldwide exposure. You can add Google Adsense ads, banner ads, affiliate ads and/or cross sell other products and services that would appeal to the wider public.

A simple banner ad to a hot affiliate product that pays high commission would be enough.

eBusiness success starts with a quality domain name and you are more likely to succeed much faster with a premium domain name. Check out our domain marketplace today for some great domains to brand your ebusiness with.