I will quickly raise my hand here. I use to have this mentality that domains should not be sold. A domain name is quite unique, and if you happen to own a particular domain name, as there is none like it the value can only increase.

This is true, but only for some domain names. As we have seen in recent months, not all premium domain names will retain their value. As a matter of fact, rather than increasing in value, they will lose their value.

A lot of domains were overpriced in the first place. I have written before that there have been countless questionable domain sales figures in the past. Some domains and their reported sales figures just do not add up. However, save that for another day.

So the question is, are you selling domains? If an offer comes by, do you reject it, thinking that a multi-million dollar offer will come sooner rather than later?

Lets face it, when you get an offer on certain domain names, you should seriously consider yourself lucky. And am not just talking about crappy domains here.

There are some premium domain names that are indeed category killer, niche-dominating domain names. But the key thing to look at is, in that niche, how many potential end-users would you have that truly “get” domains?

If the players in that niche are unlikely to ”get” domains, then the chances of a domain sale in that niche are extremely remote. So yes, the domain name is a category-killer premium domain name, but the target market for an aftermarket domain sale is either very tiny or non-existent.

If you can’t successfully monetize a domain name, or don’t have the resources or time to develop the domain name into an ebusiness, then any offer that is profitable is a damn good offer.

Don’t get sentimental to domains that will never sell. You are falling in love with a liability, and that cannot be a good thing!