Anyone starting an eBusiness will eventually get to the point where they have to choose a domain name for their website. For some companies, this is not really a hard decision. Simply use the name of your company.

I was travelling back to London today (Sunday) from a weekend business trip in another UK city, near the border with Scotland. While I was travelling on the Metro service to the main railway station, I was looking through the train window and viewing the architectural, residential and corporate scenery of the city’s sub urban areas.

The train travelled through residential, industrial and business districts. I couldn’t help noticing the different names of the companies, and how proudly some of these companies displayed their website addresses (domain names). All the signboards that I saw, except one, all displayed a company name as their domain/website name.

I literally saw dozens of companies using their business names as their website address. However, I can only remember one of the domain names that were similar to the business names of the respective companies. This company was Phoenix Steel, and used PhoenixSteel.co.uk as their domain name. The only reason why I can remember this domain name is because the building was right next to one of the Metro stations that the train stopped at.

There was one other company/store that displayed a domain name that caused my heart to skip a beat immediately. This store immediately stood out from the crowd. This store offered printing services, and was painted in and decorated in bright colours. However, what really got my attention was the fact that this store was actually using a domain name to label its bricks and mortar storefront.

This store was not sporting a signboard that said something like “Newcastle Printing” or “Phoenix Printing”. The store literally had the domain name (without the “www” prefix) as its business name on the signboard.

I was really impressed. But what really grabbed my attention the most was the actual domain name that they were using. Immediately, I asked myself “How did they get that domain name??!!!”

The domain name that branded the bricks and mortar store on the high street of a very popular and busy UK city was:

Printing.com

Yes, Printing.com. I checked out their website, and they do have stores all over the United Kingdom. It seems like they have stores in other countries as well, such as France and New Zealand.

Surely, I can still remember this store’s name hours after, and will do for days and even years to come. The owners of this company clearly understand the concept of branding, and the real meaning of a premium domain name.

They have truly positioned themselves to reach as many customers as possible. I may not remember the names of some of the companies that I saw, but I have surely remembered Printing.com. I may have been on a train, and did not have time to visit the store, but I did in fact visit their website.

The customers that they lost off the street will be reached via the Internet. Thanks to a premium domain name. This for me is a true testimony of the power of a premium domain name.

With regards to whether you should register a new domain name at a domain registrar; or purchase a premium domain from a domain marketplace such as eBusinessDomains.com, you can read some of the many articles that I have written and posted on eBusinessDomains.com. The following 2 articles will definitely assist you in your decision making process:

Choosing Domains
Buying Domains

If you are starting an eBusiness, and need advice on your domain selection, we would be happy to provide you with FREE domain consultation. Simply contact us by clicking here.