A new day has truly begun in the domain industry. For years, domainers failed to see any potential for domain names beyond domain parking. With the current economic downturn inevitably came a reduction in domain parking revenues, to say the least.

For most domainers, it was more like a monetization Armageddon. Parking revenues fell so sharply from glory, it’s like the domain parking world stood still.

I made very good income from domain parking. I still make good money from domain parking. I don’t list domains for sale that do exceptionally well with domain parking. As a matter of fact, I don’t market domains for sale based on parking revenues, but more on their keywords, generic characteristics, branding potential etc.

The ease with which domainers made money with domain parking acted like a magnet in drawing people to the domain industry. The force of this magnet was so strong that all that people could see, speak and hear was “domain parking, domain parking, domain parking, blah, blah, blah”.

No one was treating domains like branding tools or looking at domains in terms of their ebusiness potential.

Well, with the abundance of parking revenues, and the ease with which one could easily register a domain name and set up a parking page, why would anyone want to even think about lifting a finger?

My approach to domain name was never about parking revenues in the first instance. It was all about building a portfolio of ebusiness domains. I monetized my domain portfolio well through domain parking, and as is the case with so many other domainers, this resulted in a lack of urgency to develop brands.

Now, the tides have changed, and one has to look at profits rather than just a mere domain collection. With domains, either you brand them, sell them, monetize them or you drop them.

I was very careful from the outset to focus on domains with development potential. As I said, I did not acquire domains based on any traffic stats, but rather based solely on their ebusiness potential. So I think I got lucky with domain parking so to speak.

The domain industry is getting more and more focused on domain development. This has resulted in very fierce competition between web development companies that target the portfolio domainers.

At last, the vision that I had is slowly taking shape. I was preparing for this day for a very long time. As a matter of fact, I was getting ready from day one.

This is where people stop focusing on stats and gimmicks, and of course crappy domains, and start think business, or better yet, ebusiness. There is a big difference between the two in case you have not realised.

This recession, as terrible as it is for so many people and believe me, it is really horrible at the moment for a lot of people, it has created the right environment for success.

Did you know that some people use horse manure as fertiliser? Imagine something as disgusting as animals’ waste being used to boost the growth of vegetables.

Well this economic recession is like that horse manure. It is causing a lot people to think seriously about their future, re-energise their entrepreneurial spirit and start new ventures. This has resulted in a lot more people turning to the Internet to start an ebusiness.

With less focus on domain stats and more talk about domain quality, my domain portfolio is now a lot more valuable.

With a fierce competition now going on in web development land, it is the perfect time to get that fancy design for your website at reasonable prices.

With more people seeking to start ebusinesses, now is the perfect time to buy, sell and invest in domain names.

This is the moment I have been waiting for. I have been preparing for rain for years, and it looks like a storm is coming!