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August 3, 2009

Aeroplanes.com – The Brand Is Taking Shape

Filed under: Domain Branding — Tags: , , — Kevin Jackson @ 2:43 pm

We are now in day four of the logo contest for Aeroplanes.com, and already over 125 entries have been submitted.

The entries are getting better and better, and we now feel confident to guarantee the prize.

There are some concepts that we are really excited about, and it is getting extremely hard to select favourites. Each day, we see new concepts being submitted that change the game altogether.

Although this brand will be taken through many stages before we reach the end-result, we really can’t get started until we have the perfect logo to work with.

In the travel industry, there are lots of companies to choose from when making travel reservations. Branding is extremely important. We are extremely fortunate to have one of the most powerful domain names in this space. However, even the best of domains need the right logo in order to successfully create and build a brand identity.

Are you’re a logo artist? We would love for you to submit your designs. The winner will most likely receive a lot of exposure!

Only 3 more days left in the contest. Click here to submit your designs.


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4 Responses to “Aeroplanes.com – The Brand Is Taking Shape”

  1. Shaun Says:

    Fantastic domain…

    Good luck with the contest!

  2. marko Says:

    i do not see this name as a modest value
    travellers use keywords,flight, jet. air. airline etc but not aeroplanes today.

  3. Kevin Jackson Says:

    @Shaun,
    many thanks!

  4. Kevin Jackson Says:

    @Marko
    Travellers also use keywords such as cheap flights, airline tickets, holiday deals, car hire, cruises, car hire, hotels, hostels, etc., etc.

    I think if the people behind Expedia.com, Travelocity.com, Opodo.com, Priceline.com, SkyScanner.com, TravelSupermarket.com etc., had the same mentality as you have, then those brands would have never even left the drawing board.

    It appears that you are one of those domainers that can’t see beyond Google Ads and domain parking.

    I am not creating a parking page or a minisite that will rely on keyword search.

    I am in the process of building a BRAND. There is a gigantic difference.

    I have now realised that 95% of domainers will never get the concept of branding, because the gimmicks and “tricks” of domain parking have blinded them.

    Thanks for your comment anyway. You have taken me off my high horse, and I now truly realise that Aeroplanes.com is only worth $7.99 :-( . What a shame, eh?

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