Firstly, I believe the term “brandable domain name” confuses a lot of people. In my mind any domain name that makes sense can be a brandable domain name, including the best of one-word generic domain names.

When I use the term brandable domain name, I refer to a premium domain name that meets the C.O.M.M.E.RC.I.A.L. test that I outlined in this premium domains article. These domains can be anything from Fly.com to Aeroplanes.com to Blue.com to GetARoom.com.

For some people, what they refer to as brandable domain names are domains that do not form a particular word, but are just simply pronounceable. Twitter.com, Bing.com, Yahoo.com, Lycos.com, Expedia.com, Travelocity.com and Opodo.com are all powerful brands using domains that does not necessarily contain real words found in the English dictionary, but are pronounceable, and in some cases, catchy.

I personally prefer to refer to these domains as Concept domains. It is really all about creating something new from something that didn’t exist before. It is a concept, an idea, a general notion or something like that.

So, in the past when I used the term brandable domain names, I was referring to domains that meet the C.O.M.ME.R.C.I.A.L. test. What people seem to call brandable domain names, are what I prefer to call concept domains.

Now, how much are concept domains worth?

We can easily tell how much a domain name such as Fly.com could be worth, even prior to its recent sale. This is because we knew the industry it belongs to and its worth to any major player in that industry.

But with a concept domain name, it is really tricky business. Personally, when I sell a concept domain, I price it based on the length, letters in the domain name, and the domain extension. If I personally have development plans for the domain name then it becomes of trade-off between what the domain means to me, and how much the buyer is willing to pay.

You see, a concept domain name could be the new name for a local car wash, as well as it could be the new name for a major search engine.

If you know who the buyer is, then of course who are in a better position to judge its worth to the buyer. You could then proceed to price the domain name for the maximum selling price.

Again, however, that is very tricky. You wouldn’t want to overcharge a big buyer/spender, as they could easily take their cash somewhere else, or even afford to splash out on a generic domain name. Also these big buyers often prefer to spend minimal amounts on domain acquisition, and then splash out on developing and marketing the new brand.

The reality is that concept domains will depend heavily on savvy, and most likely very costly marketing campaigns before they become household names. That is the case even if you going via the social networking route. You may not pay for the massive promotions, but you will have to pay for the costly upfront web development and ongoing hosting and website maintenance fees.

So, how much are concept domains worth? Quite simply, they are only worth just as much as the buyer is willing to pay for them.

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Our domain auction platform is now all set to do business. We have been testing it for the past couple of weeks, and all the bugs that we encountered have now been fixed.

In the very near future we will start sending premium domains to our auctions on a daily basis, right here at eBusinessDomains.com.

We are not aiming to compete with the big boys in the domain auction space. Our aim is to use our domain auction platform as just another useful tool in marketing premium domain names, especially to end-users.

One of the ways in which we will be using our domain auction platform is to use domain auctions to set the right market price for premium domains. When we receive offers on our domains from end-users, we may choose to send the domain to auction where other potential buyers can bid on the domain name. The reserve price will be set at the last offer received prior to the domain going to auction.

Of course, we would do some negotiations prior to the domain name going to auction so as to secure the best possible reserve.

However, NOT ALL of our domain offers will be sent to domain auctions. We will only send domains to auctions if we believe that we will have the right audience who may be interested in the same domain name.

The success of any type of auction depends on the right audience. If we don’t believe we have the right audience or can attract the right audience to a particular domain name then it may not be worthwhile conducting a domain auction.

We will cherry pick which domain offers we send to auction, as the sale of certain premium domains would be better negotiated in the conventional way.

We will however be sending at least one of our premium domains to auction on a daily basis, starting in the very near future.

Our auction platform was designed to be extremely easy to use. Participating in our domain auctions will be as easy as 1, 2, 3!

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Simply enter your keyword and click search in the Domain Search Box.
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I personally think a lot of people use the term premium domain names a bit too. Some think a premium domain is any domain name that will sell on the domain aftermarket. Some think that a premium domain name is a premium domain name if it is registered, pre-owned and is being offered for sale by the owner.

So people may say that a premium domain name is one that is sold in excess of $1,000 or $10,000 or $100,000 while some say that premium domains are only those that are sold for over $1 million.

We recently re-launched the eBusinessDomains.com marketplace with the slogan “The Premium Domains Marketplace”. As part of our strategy to target, educate and attract end-users, I have now put together the perfect definition for premium domains.

A premium Domain Name is a C.O.M.M.E.R.C.I.A.L. domain name.

Click here to see the published article on our website detailing the definition of a premium domain name.

Need an affordable premium domain for your eBusiness?
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Simply enter your keyword and click search in the Domain Search Box.
Instant domain transfer with most domains!

Domains | Domain Auctions | Premium Domains | Domain Newsletter | Domain Forum | Skull

Everyday we have some sort of breaking news of some sort. Some are great while some are tragic and terrible. However, no matter what the news is, as long as it it is popular there will surely be a bunch of domain squatters and/or speculators hoping to cash in on the news of the day.

Whether it is some shooting in a high school, the outbreak of swine flu or even the overnight celebrity status of ordinary people such as Susan Boyle, there will always be a rush to secure domains that are related to the news.

Most of these domains registered by these squatters or speculators will most likely infringe on trademarks, while some are so clueless, the registrants should prosecuted for their stupidity.

On the other hand though, sometimes things work the other way around. There will be a breaking news or some famous person such as a politician or celebrity will say something on TV that will become an instant catch phrase. This phrase could end up sending a wave of unexpected traffic to your domain name or ebusiness website if it is related to what was said.

Do you remember the “Joe The Plumber” tag line in the 2008 US Presidential debate between President Barack Obama and Senator John McCain? The mention of “Joe The Plumber” sent the website traffic through the roof for JoeThePlumber.com.

The funny thing is, JoeThePlumber.com was not a fantastic website in my opinion. If I remember correctly, it was just a small business website offering plumbing service, and was perhaps just a sole trader operation.

This would mean that with all the traffic that the website got overnight, they were not prepared to best utilise it. How many plumbing jobs can one person do within a day, week or month?

The website may have got the exposure, but they were not structured to fully utilise this priceless resource. Now imagine if they were an affiliate website selling plumbing materials, ebooks or other any other form of digital product?

Suppose they were selling something that almost every average Joe would want to buy? Suppose their website was properly designed, looked professional and ready to process orders on the fly?

Joe The Plumber, the website owner that is, would be a millionaire by now.

Now lets look at Susan Boyle. If you are connected to the Internet or have access to big satellite or cable networks then you most likely would have heard the name Susan Boyle by now. You can Google the name if you don’t know who she is.

SusanBoyle.com has become the new centre of attention for many. The website is being used to showcase art/paintings by another woman with the same name. The owner is not infringing on anyone’s rights as she is using her very own name.

No one could wrestle the domain name from her. So, all she would have to focus on is reaping the profits.

I am not a crazy art lover, but I do appreciate art. I spent a few thousand pounds in recent years to acquire a few paintings for my home. However, with that been said, I don’t think I would be interested in the artwork being showcased at SusanBoyle.com. Not for me.

Art, like domain names have their huge following and their very own big spenders. As a matter of fact, there are much bigger spenders in the art market. Do I think the website was prepared for this exposure? No.

The proof of the pudding is in the eating. I have read recently that Susan Boyle has not as yet sold any paintings since the spotlight was turned on to her website. This is unconfirmed, so please don’t quote me here.

Again, this is not a niche that would appeal to the masses. In my opinion, all the traffic and publicity is most likely going to be wasted.

Susan Boyle, the painter is now offering up SusanBoyle.com for sale at a $25,000 price tag, and is now in the process of changing her business website to SBoyleArt.com.

Not a good move in my opinion, and anyone buying this domain name will be making a mistake unless their name is also Susan Boyle.

No matter what you are selling online, you can easily prepare your website to benefit from this kind of overnight worldwide exposure. You can add Google Adsense ads, banner ads, affiliate ads and/or cross sell other products and services that would appeal to the wider public.

A simple banner ad to a hot affiliate product that pays high commission would be enough.

eBusiness success starts with a quality domain name and you are more likely to succeed much faster with a premium domain name. Check out our domain marketplace today for some great domains to brand your ebusiness with.

Last night I watched the first live semi-final of this year’s Britain’s Got Talent. It was indeed a fantastic line up of acts, and I thoroughly enjoyed every minute of the show; well almost every minute.

But of course, without a shadow of a doubt, the real star of the show was Susan Boyle. She got me into watching the show in the first place after she became a worldwide superstar following her draw-dropping audition.

Tonight, I was expecting yet another brilliant performance, but it was just more than brilliant. I had to rewind and watch the performance close to ten times over. I almost cried.

Absolutely and utterly fantastic!!

Susan Boyle has really got talent. Not only has she got talent, but also she has got the real raw talent. The natural talent. The real deal. She is like a rough diamond that is worth millions without even been polished.

But what impresses me about this woman is that she is just an ordinary woman. She is not a superstar who has sold million of records, well, at least not yet.

When she auditioned, everyone thought she was just “another dreamer”. But when she opened her mouth she really did silenced the lambs.

In these hard economic times where so many people are really feeling the pinch, globally, we needed something to inspire us. Something to hold onto. Something real. For some of us, we believe in God, so we are OK.

But, for the wider world, perhaps we thought we got the hope we needed when President Barack Obama was elected. And perhaps we got it. But there was still something missing.

We needed inspiration.

This is what Susan Boyle did for us. She took hope to another level. She gave some people another reason to dream, aspire and reach for the skies. You can be ordinary for almost 50 years, and suddenly step into your destiny.

But while the world is raving about her talent, they are missing something. Something really, really important.

Some weeks ago, I was watching a documentary about the extreme British weather. It was a 3-part series, one about wind, one about rain and the other about snow.

They were all very fascinating to watch. However, the one about snow, like Susan Boyle, taught me or reaffirmed a valuable lesson about life.

In school, I had learnt that water freezes at zero degrees Celsius. For so many years I had believed that once the temperature was zero degrees Celsius, the water would automatically freeze. But this is not the case.

For snow to form, the water droplets from the clouds, despite how cold the temperature is, will need a foreign substance, a nucleus. They need something like dust or pollution in order to form snow. Ice needs some to form around.

In the documentary, they showed an experiment to illustrate this.  They placed 4 test tubes filled with water in a freezer that had a temperature of -11 degrees Celsius, and left them locked inside for a while.

A bit later they opened the freezer only to discover that only 3 of the test tubes had been frozen. The unfrozen test tube contained “pure” water. The presenter then took a tiny chip of ice and then dropped it in the unfrozen test tube. And immediately, the entire test tube became ice, right before our eyes!!!

You see, Susan Boyle was like the water in the test tube. The show Britain’s Got Talent was the freezer. The chip of ice was Susan’s decision and act to attend the audition.

Susan Boyle has the talent, and the of course the title of the show “Britain’s Got Talent” says it all. So all Susan had to do was just show up.

Sometimes we dream, we do the research and find out what to do. But until we take action, that very first step, we will never become “ice”. Our dreams need a nucleus. And sometimes all we need is something as small as dust. Because, sometimes all we need is just that first step.

Create a nucleus for your dreams by taking the first step.

Faith without action is DEAD (James 2:17).

The Internet has made a lot of dreams come true for many. There are a lot of good domain deals out there. You just have to choose a niche, choose the right premium domain name and start that simple first step in starting a successful ebusiness.

How long will you sit in sub-zero temperature without freezing? Show the world the “Susan Boyle” that’s in you!