How Are You Playing The Expired Domain Game?
There are so many domainers that live for the domain drop. Some domainers spend hours daily sifting through countless expired domain lists. Who said that domainers were lazy?
Some people use expired domain lists to search for domain names with traffic while some focus solely on quality domain names. If you are lucky, you may find a premium domain name that has traffic as well.
It is really down to one’s domaining strategy. If you want to focus on monetization then you would focus on traffic domains. If you want to focus on end-user domain sales, then you will give more priority to quality ebusiness domains rather than traffic domains.
If you focus on traffic domains, then your only concern may be to have the parking/PPC revenues cover the registration fees. If you buy the domain names on the domain aftermarket, then you will want to recover your initial investments within reasonable time, perhaps within 2-3 years.
However, depending on the nature and source of the traffic, there is always the risk of the domain name losing the traffic over a period of time. This can happen when the backlinks are removed or when the domain loses its favourable search engine rankings.
Those that opt to choose quality premium domains over traffic domains would be looking at long-term gains rather than the short-term gains provided through domain parking.
Those who choose revenue domains will only need to ensure that each domain name earns enough to cover their renewal fees. Those who choose to invest in quality domains will need to sell enough domains to cover the renewal fees of their domain portfolio. With the latter, it one could cover the renewal fees and even make a profit from just one major domain deal.
Domain parking revenues are down from what they use to be a few years back. So it may be sensible to have a mixture.
I would recommend acquiring only domains that you would personally be interested in developing. If a sale happens, then you can acquire another domain name to develop.







