Does Domain Age or Registration Length Really Affect Search Engine Rankings?

By |2018-08-18T13:57:31+00:00May 23rd, 2009|Domain Blog, Domains, SEO|

A lot of people seem to think that older domains are more valuable. The notion is that if a domain name was created/registered a few years ago it would be more valuable than one that was created, let’s say last month.

This quite frankly, in my opinion is blatant nonsense. Quality domain names are collectible items, but they don’t share the same valuation methods of lets say, an 18th-century painting.

The age of a domain name cannot affect the quality of a domain name. When I look at, I don’t immediately see if the domain name is 15 days or 15 years old. I see the keywords, the length, the TLD and the branding potential instantly.

Now lets be real here. If the age of the domain name has anything to do with how a website is ranked in the search engines, it will NOT be the domain age, but rather the length of time that the website has been online and how much SEO quality is built in and around the actual website.

With regards to length of registration, well this for me is just another myth. But there might be something to it, but nothing much really. Can’t be anything much.

What some people are believing is that if you register the domain name for your website for more than one year, then it sends a signal to the search engines that you are committed to your website.

Normally spammers will do all manner of evil with a domain name until it is banned. Spammers will not want to register a domain name for any lengthy time, as there is a risk that if caught, the domain name will become useless to them.

That is the rational that people are presenting. This is again, blatant nonsense.

It is the content and quality of your website that matters. How boring or easy would it be for search engines to rank websites based on the domains age or length of registration?

If you are not convinced, then you might want check out this video.

About the Author:

Kevin Jackson is the founder of He is a Chartered Certified Accountant, entrepreneur and branding enthusiast. He has spent many years investing in domain names – buying, selling and developing domain into brands.

He has helped many businesses successfully launch their web destinations, from choosing the right domain name to creating the right business plan and branding strategies.

Check out one of his personal brands at He owns a few premium domain names, including and, which are earmarked for development.

You can use the Contact Us page to reach out to Kevin.


  1. Alan May 23, 2009 at 12:45 pm

    What’s true today, may not be what was true yesterday or what will be true in the future. IMO content and links have an enormous influence of search position and then there are 100’s of other smaller factors baked into a search engine algorithm. A few years ago, the age of a domain could have been a worthwhile.

    Domains registered in the late 90’s early 2000’s were usually for a legitimate purpose or investment. Once you get to the mid 2000’s there were a mind numbing number of new registrations, many for questionable purposes. So the question I have is do highly searched keyword domains that were reg pre 2003 have an impact on search position? This would also add some credibility to strong keyword names ranking quickly.

    I think there are certain registrars where a domain may get a boost if its reg fees have been paid for years in advance. Take NetSol, if someone has paid 5 years of future reg fees at $35/yr I’d suspect that’s an indication of quality. Take Godaddy, to pre-pay 5 years of reg fees only costs about as much to reg for one year at NetSol. So the question I have is does the amount of investment in future reg fees (not # years, but $$$) have an influence in ranking?

    Its been a few months since I watched this video, but those are the thoughts I had at the time.

  2. Kevin Jackson May 23, 2009 at 2:51 pm

    I believe multi-year domain registration does in fact give some indication that the registrant values the domain name to a certain extent.

    However, a lot of domainers will do multi-year registrations merely to take full advantage of available discounts.

    If a domain name is of top premium quality, monetizes well or is being held for investment reasons, then the registrant may want to register the domain name for multiple years, especially if there are discounts involved.

    In the case of the $35 registration, I personally think it would be a bit unwise to pay $35 for domain registration when it is available for $8 elsewhere.

    If doing multi-year domain registration at a high price helps search engine rankings, then the domain registrars would be laughing all the way to the bank, as they would have the perfect reason to increase prices.

    Personally I do multi-year registration for ultra premium domains and for developed websites for extra security and peace of mind. These include,, etc.

  3. Domain Name Reserve May 23, 2009 at 11:45 pm

    In our experience Registration Length has no effect on SEO but Domain Age does. You can upgrade the content on an aged domain name and see the results indexed in SERPs in days but not so with newer domains.

  4. Domain Name Reserve May 24, 2009 at 4:26 am

    In our experience Registration Length has no effect on SEO but Domain Age does. You can upgrade the content on an aged domain name and see the results indexed in SERPs in days but not so with newer domains.
    Sorry, forgot to add great post! Can’t wait to see your next post!

Comments are closed.

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